Toronto · 2021 census

Selling real estate in Toronto: who your clients are.

For a realtor working in Toronto: 1,160,892 households and 2,794,356 people in 2021, up 2.3% since 2016. 51.9% of households own their home, 23.3% of homes are single-detached houses, and after English the languages heard most at home are Mandarin (3.1%) and Cantonese (2.7%).

People
2,794,356
Households
1,160,892
Since 2016
+2.3%
Area codes
416647437

01Clients

Owners and renters, in Toronto.

Every household is a future buyer, seller or both. Here is how Toronto's 1,160,892 households live today.

51.9%own their home

48.1%rent

Median household income, 2020
CA$84,000
People in Toronto
2,794,356

02Homes

The homes you will list and show.

Apartments, 5 storeys or more make up 46.7% of occupied homes in Toronto, then single-detached houses at 23.3%.

  • 46.7%Apartments, 5 storeys or more
  • 23.3%Single-detached houses
  • 14%Apartments under 5 storeys
  • 6.2%Semi-detached houses
  • 5.4%Row houses
  • 4.1%Flats in a duplex

03Languages

The languages your callers speak.

English at home
66.4%
French at home
0.6%
Other languages
25.7%

ORBIT speaks 100+ languages on calls. It starts in the language you set and switches to the caller's language once they speak a full sentence in it.

Most spoken at home after English and French

  1. Mandarin3.1%86,150 people
  2. Cantonese2.7%74,845 people
  3. Tagalog1.9%51,355 people
  4. Spanish1.7%46,355 people
  5. Tamil1.5%40,825 people
  6. Portuguese1.3%35,625 people
  7. Persian (Farsi)1%27,100 people
  8. Korean0.8%23,115 people

04What it means

Four numbers that shape your week in Toronto.

  • 1 in 4

    people speak a language other than English or French at home.

    Mandarin leads at 3.1%. ORBIT starts each call in the language you set and switches to the caller's language once they speak a full sentence in it.

    How ORBIT answers calls
  • 48.1%

    of households rent.

    Today's renters are the first-time buyers of the next few years. Keep each one in a follow-up plan, so the call comes to you when they are ready.

    Nurture leads until they are ready
  • 60.7%

    of homes are in apartment buildings.

    Buyers compare many similar units side by side. Give every listing its own page with photos, details and a booking calendar, so it stands on its own.

    A page for every listing
  • +2.3%

    more people than in 2016.

    Steady growth means new families arrive while long-time owners move up or down. A CRM that remembers every conversation keeps both groups close.

    The CRM that fills itself

Neighbourhoods

Farming in Toronto? Start with its 158 neighbourhoods.

Every neighbourhood has its own page: households, owners and renters, median home value, when the homes were built and how often people move.

One plan. All of it.

Everything you get with Tanero from CA$349 a month.

Your AI team

  • ORBIT, your AI partner, in your dashboard on your laptop or phone
  • Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
  • Approval mode by default, with an Action Center for anything that needs your OK
  • AI Employees that each own a job: three on Pro, five on Ultra

Calls and messages

  • Calls answered day and night in 100+ languages, put through to you when asked
  • ORBIT places calls for you: call-backs, confirmations and whole lists
  • A dedicated local business number and a dialer in your browser
  • Every call recorded, transcribed and summarized on the client's record
  • Two-way texting that qualifies new leads
  • Email written and sent from your own Gmail or Outlook

Clients and deals

  • A private CRM that fills itself from every call, text, email and form
  • A pipeline from New to Closed Won, with commissions to collect
  • Notes, tasks, documents and contracts on each client
  • Instant Match with live MLS® listings
  • Feeds: every client's whole story in one post

Website and marketing

  • Your own website with listing search, home value, calculators and visitor chat
  • Your own domain, connected to your website
  • Property pages with a short link and a viewing request
  • Posts to Instagram, Facebook and LinkedIn, now or scheduled
  • Flyers designed by ORBIT on request
  • A calendar that books inside your own rules
  • Setup fee: None
  • Month to month
  • Live in under 5 minutes
  • Prices in Canadian dollars

05Questions

Toronto, in short.

How big is the market for a realtor in Toronto?

Toronto had 1,160,892 households and 2,794,356 people in 2021, up 2.3% from 2,731,571 in 2016. 51.9% of households own their home, so about 602,500 owner households are the sellers a realtor here works.

Which area codes will a realtor in Toronto see on calls?

Callers from Toronto use area codes 416, 647 and 437. Every Tanero plan includes a dedicated local business number, answered by ORBIT day and night.

Should a realtor in Toronto focus on sellers or first-time buyers?

Both, in proportion: 51.9% of households own their home and 48.1% rent. Owners are tomorrow's listings and renters tomorrow's first-time buyers, so keep both in your CRM with a follow-up plan.

Which languages should a realtor in Toronto be ready for?

66.4% of people speak English most often at home. The most common other languages are Mandarin (3.1%), Cantonese (2.7%), Tagalog (1.9%). In all, 158 languages are spoken most often at home, which is why ORBIT answers calls in 100+ languages.

Can ORBIT answer calls from Toronto clients in their own language?

Yes. ORBIT speaks 100+ languages on calls. It starts in the call language you set and switches to the caller's language once they speak a full sentence in it, then qualifies the caller and books the appointment.

Sources: Statistics Canada, 2021 Census of Population, Census Profile for Toronto (census subdivision), adapted under the Statistics Canada Open Licence; this does not constitute an endorsement by Statistics Canada. Area codes: Canadian Numbering Administrator. Language shares are for the language spoken most often at home, single responses.

Your clients in Toronto call at all hours.

Watch ORBIT answer a call, qualify the caller and book the showing, on real screens.