Toronto neighbourhood 99 · 2021 census

Farming Mount Pleasant East: 7,170 doors, in numbers.

For a realtor farming Mount Pleasant East: 7,170 households and 16,370 residents in 2021. 55.1% of households own their home, owners put the median home value at $1,510,000, and 33.4% of residents had moved in within the previous five years.

Behind every 20 doors

55.1%own

44.9%rent

About 3,950 owner households

Median home value
$1,510,000
Median household income, 2020
$110,000
Moved in within 5 years
33.4%
Median age
42

01Housing stock

When the homes were built.

The largest share, 51.5%, dates from 1960 or before. 43.8% of homes are apartments, 29.9% single-detached houses, and 4.9% need major repairs.

  1. 51.5%1960 or before
  2. 21.8%1961–1980
  3. 8.9%1981–1990
  4. 6.8%1991–2000
  5. 2.9%2001–2005
  6. 1.6%2006–2010
  7. 3.8%2011–2015
  8. 2.8%2016–2021

02Households

Who opens the door.

  • 17%of residents are children under 15
  • 17%are 65 or older
  • 34.6%of households are one person
  • 50.5%of homes have 3 bedrooms or more
  • $1,800median monthly cost for owners
  • $1,510median monthly rent

03Farming plan

A farming plan for Mount Pleasant East.

  1. 01

    Your list

    7,170 households live here. 55.1% own their home, so about 3,950 owner households are the sellers you farm, and 44.9% rent: tomorrow's buyers.

    Keep every door in your CRM
  2. 02

    Your timing

    33.4% of residents moved in during the five years before 2021, 11.7% in the last year alone. A steady pace. One useful touch a month keeps you in mind without wearing out your welcome.

    How to farm a neighbourhood
  3. 03

    Your pitch

    51.5% of homes were built in 1960 or before. Owners of older homes weigh renovating against selling; show them both numbers, starting from a $1,510,000 median value.

    Win more listings
  4. 04

    Your audience

    17% of residents are children under 15 and 50.5% of homes have three bedrooms or more. Growing families move up, and they plan around the school year.

    Nurture leads until they are ready

ORBIT keeps the list in your CRM, posts a monthly Mount Pleasant East update to your social media and follows up the moment someone replies.

One plan. All of it.

Everything you get with Tanero from CA$349 a month.

Your AI team

  • ORBIT, your AI partner, in your dashboard on your laptop or phone
  • Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
  • Approval mode by default, with an Action Center for anything that needs your OK
  • AI Employees that each own a job: three on Pro, five on Ultra

Calls and messages

  • Calls answered day and night in 100+ languages, put through to you when asked
  • ORBIT places calls for you: call-backs, confirmations and whole lists
  • A dedicated local business number and a dialer in your browser
  • Every call recorded, transcribed and summarized on the client's record
  • Two-way texting that qualifies new leads
  • Email written and sent from your own Gmail or Outlook

Clients and deals

  • A private CRM that fills itself from every call, text, email and form
  • A pipeline from New to Closed Won, with commissions to collect
  • Notes, tasks, documents and contracts on each client
  • Instant Match with live MLS® listings
  • Feeds: every client's whole story in one post

Website and marketing

  • Your own website with listing search, home value, calculators and visitor chat
  • Your own domain, connected to your website
  • Property pages with a short link and a viewing request
  • Posts to Instagram, Facebook and LinkedIn, now or scheduled
  • Flyers designed by ORBIT on request
  • A calendar that books inside your own rules
  • Setup fee: None
  • Month to month
  • Live in under 5 minutes
  • Prices in Canadian dollars

04Questions

Mount Pleasant East, in short.

Similar home values in Toronto

All 158 Toronto neighbourhoods

What price point does a realtor farming Mount Pleasant East work with?

Owners in Mount Pleasant East put the median value of their homes at $1,510,000 in the 2021 census. These are owner estimates, not sale prices, so use them to pick your farm's price point, not to price a listing.

How many sellers can a realtor farm in Mount Pleasant East?

55.1% of households in Mount Pleasant East own their home, about 3,950 owner households, and 44.9% rent. 7.1% of homes are condominiums.

How many households are in Mount Pleasant East?

Mount Pleasant East had 7,170 households and 16,370 residents in 2021. It is neighbourhood number 99 in the City of Toronto's 158-neighbourhood model.

When were most homes in Mount Pleasant East built?

The largest share of homes, 51.5%, was built in 1960 or before.

How often does Mount Pleasant East turn over, and how often should a realtor reach out?

11.7% of residents had moved in the year before the 2021 census, and 33.4% within five years. One useful touch a month keeps a realtor's name in front of the owners who will move next.

Sources: City of Toronto, Neighbourhood Profiles, 2021 (158-neighbourhood model), from Statistics Canada's 2021 Census of Population; contains information licensed under the Open Government Licence – Toronto. Home values are owner estimates; income is for 2020.

Farm Mount Pleasant East without the busywork.

Watch ORBIT keep your list, post for you and answer the calls your farm brings in.

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