Toronto neighbourhood 73 · 2021 census

Farming Moss Park: 13,290 doors, in numbers.

For a realtor farming Moss Park: 13,290 households and 21,490 residents in 2021. 35.1% of households own their home, owners put the median home value at $700,000, and 54.8% of residents had moved in within the previous five years.

Behind every 20 doors

35.1%own

64.9%rent

About 4,660 owner households

Median home value
$700,000
Median household income, 2020
$65,000
Moved in within 5 years
54.8%
Median age
35.6

01Housing stock

When the homes were built.

The largest share, 20.4%, dates from 2016–2021. 92.2% of homes are apartments, 0.4% single-detached houses, and 7.8% need major repairs.

  1. 17.3%1960 or before
  2. 16%1961–1980
  3. 5.5%1981–1990
  4. 8.5%1991–2000
  5. 7.8%2001–2005
  6. 8.7%2006–2010
  7. 15.7%2011–2015
  8. 20.4%2016–2021

02Households

Who opens the door.

  • 7.3%of residents are children under 15
  • 10.1%are 65 or older
  • 57.8%of households are one person
  • 9.3%of homes have 3 bedrooms or more
  • $2,140median monthly cost for owners
  • $1,470median monthly rent

03Farming plan

A farming plan for Moss Park.

  1. 01

    Your list

    13,290 households live here. 35.1% own their home, so about 4,660 owner households are the sellers you farm, and 64.9% rent: tomorrow's buyers.

    Keep every door in your CRM
  2. 02

    Your timing

    54.8% of residents moved in during the five years before 2021, 26.7% in the last year alone. This area turns over fast. Show up every month, or the newcomers meet another realtor first.

    How to farm a neighbourhood
  3. 03

    Your pitch

    92.2% of homes are apartments and 56.5% are condominiums. Lead with unit sales, rents (median $1,470 a month) and building news.

    A page for every listing
  4. 04

    Your audience

    57.8% of households are one person. First-time buyers and investors make up much of this market.

    Follow up with every lead

ORBIT keeps the list in your CRM, posts a monthly Moss Park update to your social media and follows up the moment someone replies.

One plan. All of it.

Everything you get with Tanero from CA$349 a month.

Your AI team

  • ORBIT, your AI partner, in your dashboard on your laptop or phone
  • Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
  • Approval mode by default, with an Action Center for anything that needs your OK
  • AI Employees that each own a job: three on Pro, five on Ultra

Calls and messages

  • Calls answered day and night in 100+ languages, put through to you when asked
  • ORBIT places calls for you: call-backs, confirmations and whole lists
  • A dedicated local business number and a dialer in your browser
  • Every call recorded, transcribed and summarized on the client's record
  • Two-way texting that qualifies new leads
  • Email written and sent from your own Gmail or Outlook

Clients and deals

  • A private CRM that fills itself from every call, text, email and form
  • A pipeline from New to Closed Won, with commissions to collect
  • Notes, tasks, documents and contracts on each client
  • Instant Match with live MLS® listings
  • Feeds: every client's whole story in one post

Website and marketing

  • Your own website with listing search, home value, calculators and visitor chat
  • Your own domain, connected to your website
  • Property pages with a short link and a viewing request
  • Posts to Instagram, Facebook and LinkedIn, now or scheduled
  • Flyers designed by ORBIT on request
  • A calendar that books inside your own rules
  • Setup fee: None
  • Month to month
  • Live in under 5 minutes
  • Prices in Canadian dollars

04Questions

Moss Park, in short.

Similar home values in Toronto

All 158 Toronto neighbourhoods

What price point does a realtor farming Moss Park work with?

Owners in Moss Park put the median value of their homes at $700,000 in the 2021 census. These are owner estimates, not sale prices, so use them to pick your farm's price point, not to price a listing.

How many sellers can a realtor farm in Moss Park?

35.1% of households in Moss Park own their home, about 4,660 owner households, and 64.9% rent. 56.5% of homes are condominiums.

How many households are in Moss Park?

Moss Park had 13,290 households and 21,490 residents in 2021. It is neighbourhood number 73 in the City of Toronto's 158-neighbourhood model.

When were most homes in Moss Park built?

The largest share of homes, 20.4%, was built between 2016 and 2021.

How often does Moss Park turn over, and how often should a realtor reach out?

26.7% of residents had moved in the year before the 2021 census, and 54.8% within five years. One useful touch a month keeps a realtor's name in front of the owners who will move next.

Sources: City of Toronto, Neighbourhood Profiles, 2021 (158-neighbourhood model), from Statistics Canada's 2021 Census of Population; contains information licensed under the Open Government Licence – Toronto. Home values are owner estimates; income is for 2020.

Farm Moss Park without the busywork.

Watch ORBIT keep your list, post for you and answer the calls your farm brings in.

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