ORBIT, your AI partnerToronto neighbourhood 135 · 2021 census
Farming Morningside: 5,875 doors, in numbers.
For a realtor farming Morningside: 5,875 households and 17,660 residents in 2021. 59.5% of households own their home, owners put the median home value at $800,000, and 30.7% of residents had moved in within the previous five years.
Behind every 20 doors
59.5%own
40.5%rent
About 3,500 owner households
- Median home value
- $800,000
- Median household income, 2020
- $85,000
- Moved in within 5 years
- 30.7%
- Median age
- 38.8
01Housing stock
When the homes were built.
The largest share, 51.1%, dates from 1961–1980. 39.3% of homes are apartments, 38.6% single-detached houses, and 7.9% need major repairs.
- 21.1%1960 or before
- 51.1%1961–1980
- 14.6%1981–1990
- 6.1%1991–2000
- 3.3%2001–2005
- 1.7%2006–2010
- 0.7%2011–2015
- 1.4%2016–2021
02Households
Who opens the door.
- 16.5%of residents are children under 15
- 16.3%are 65 or older
- 19.7%of households are one person
- 61.3%of homes have 3 bedrooms or more
- $1,780median monthly cost for owners
- $1,200median monthly rent
03Farming plan
A farming plan for Morningside.
- 01
Your list
5,875 households live here. 59.5% own their home, so about 3,500 owner households are the sellers you farm, and 40.5% rent: tomorrow's buyers.
Keep every door in your CRM - 02
Your timing
30.7% of residents moved in during the five years before 2021, 9.7% in the last year alone. A steady pace. One useful touch a month keeps you in mind without wearing out your welcome.
How to farm a neighbourhood - 03
Your pitch
No single home type rules here: 38.6% detached, 16.8% semis and row houses, 39.3% apartments. Tailor each message to the street.
Posts for each street - 04
Your audience
The median resident is 38.8 and households average 3 people: settled owners who move for a reason. Past clients and referrals carry the most weight.
Keep past clients close
ORBIT keeps the list in your CRM, posts a monthly Morningside update to your social media and follows up the moment someone replies.
One plan. All of it.
Everything you get with Tanero from CA$349 a month.
Your AI team
- ORBIT, your AI partner, in your dashboard on your laptop or phone
- Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
- Approval mode by default, with an Action Center for anything that needs your OK
- AI Employees that each own a job: three on Pro, five on Ultra
Calls and messages
- Calls answered day and night in 100+ languages, put through to you when asked
- ORBIT places calls for you: call-backs, confirmations and whole lists
- A dedicated local business number and a dialer in your browser
- Every call recorded, transcribed and summarized on the client's record
- Two-way texting that qualifies new leads
- Email written and sent from your own Gmail or Outlook
Clients and deals
- A private CRM that fills itself from every call, text, email and form
- A pipeline from New to Closed Won, with commissions to collect
- Notes, tasks, documents and contracts on each client
- Instant Match with live MLS® listings
- Feeds: every client's whole story in one post
Website and marketing
- Your own website with listing search, home value, calculators and visitor chat
- Your own domain, connected to your website
- Property pages with a short link and a viewing request
- Posts to Instagram, Facebook and LinkedIn, now or scheduled
- Flyers designed by ORBIT on request
- A calendar that books inside your own rules
- Setup fee: None
- Month to month
- Live in under 5 minutes
- Prices in Canadian dollars
04Questions
Morningside, in short.
Similar home values in Toronto
What price point does a realtor farming Morningside work with?
Owners in Morningside put the median value of their homes at $800,000 in the 2021 census. These are owner estimates, not sale prices, so use them to pick your farm's price point, not to price a listing.
How many sellers can a realtor farm in Morningside?
59.5% of households in Morningside own their home, about 3,500 owner households, and 40.5% rent. 22.6% of homes are condominiums.
How many households are in Morningside?
Morningside had 5,875 households and 17,660 residents in 2021. It is neighbourhood number 135 in the City of Toronto's 158-neighbourhood model.
When were most homes in Morningside built?
The largest share of homes, 51.1%, was built between 1961 and 1980.
How often does Morningside turn over, and how often should a realtor reach out?
9.7% of residents had moved in the year before the 2021 census, and 30.7% within five years. One useful touch a month keeps a realtor's name in front of the owners who will move next.
Sources: City of Toronto, Neighbourhood Profiles, 2021 (158-neighbourhood model), from Statistics Canada's 2021 Census of Population; contains information licensed under the Open Government Licence – Toronto. Home values are owner estimates; income is for 2020.
Farm Morningside without the busywork.
Watch ORBIT keep your list, post for you and answer the calls your farm brings in.