Real estate social media
Tanero handles social media for Ontario realtors: ask ORBIT for a post and it writes the caption, designs the image from the listing's own photo and shows it to you exactly as it will look. Press Publish or Schedule and it goes to Instagram, Facebook or LinkedIn; ORBIT also makes flyers and property pages for your listings. Plans start at CA$349 a month.
Questions? [email protected]
Just listed in Riverdale: a semi with a south-facing garden
Scheduled · Instagram and Facebook · Tue 9:00 am
Waiting for your OK in the Action Center
The facts, in one place.
01A listing week
“Make a page and a post for 15 Riverdale Ave.” Both come back for your OK.
You read the post in the Action Center, trim the caption and schedule it for Tuesday at 9.
ORBIT designs a flyer with the open house time and the page's short link.
A second post for Instagram and Facebook: Sunday, 2 to 4, with the property page link.
A short LinkedIn post about the weekend, written in your voice, ready for your OK.
02The marketing treadmill
Realtors are told to post constantly, and the hours come out of client time. ORBIT does the writing and the design; you keep the final say.
Doing it yourself
Asking ORBIT
03From request to post
In Apps & tools, connect your Facebook Page, Instagram and LinkedIn. ORBIT posts only where you connect.
“Post the Riverdale page to Instagram and Facebook tomorrow at 9.” ORBIT writes it and designs the image.
It waits in the Action Center exactly as it will look. Edit the caption, then press Publish or Schedule.
04Your marketing desk
You see the caption, the image, the networks and the time before anything is published.
Ask for a flyer or a listing creative and ORBIT designs it.
Each listing can get its own page and short link to put in every post.
Pick the day and the time, and the post goes out then.
Market notes for your website, drafted by ORBIT and published only when you say so.
Tell ORBIT once how you like to sound, such as short and warm, and it writes that way.
Ask ORBIT for post ideas, such as a neighbourhood guide or a market update, then pick one.
Disconnect any network anytime, and ORBIT can no longer post there.
05Social media options
| Question | Doing it yourself | A marketing agency | Tanero |
|---|---|---|---|
| Who writes and designs | You | The agency | ORBIT, on request |
| Turnaround | When you find time | Days, often | One conversation |
| Knows the listing | Yes | From your brief | From the listing data and photos |
| Final say | Yours | Through rounds of revisions | Yours, in the Action Center |
| Property page and link | A separate tool | Extra, often | Included |
| Cost | Your evenings | A monthly retainer, usually | Included in your plan |
06Questions
A steady rhythm of useful posts (listings, open houses, recent sales, neighbourhood guides and market notes), replies to every comment and message, and a way to turn interest into a conversation. ORBIT writes and designs the posts, schedules them on Facebook, Instagram and LinkedIn after your OK, and every enquiry lands in your CRM.
New listings, open houses, recent sales, neighbourhood guides and short market notes. Ask ORBIT for any of them and it writes the post and designs the image.
An open house page with its own link, a just-listed post on every network, a monthly market note on your blog and a flyer for each listing. ORBIT makes each of these on request.
It can do the production: captions, images, flyers, pages and scheduling. You keep the judgment, and ORBIT shows you each post before it goes out.
Instagram, Facebook Pages and LinkedIn, once you connect them in Apps & tools.
Posts come to the Action Center exactly as they will look, and go out when you press Publish or Schedule.
Yes. Tell ORBIT the day and time in your request, or choose Schedule on the post in the Action Center.
Facebook and LinkedIn posts can be edited, but editing republishes them and their likes and comments are lost. Instagram posts can't be edited once published.
More of Tanero
Watch ORBIT make a flyer and a post for one listing, on real screens.
ORBIT, your AI partner