Toronto neighbourhood 111 · 2021 census

Farming Rockcliffe-Smythe: 9,035 doors, in numbers.

For a realtor farming Rockcliffe-Smythe: 9,035 households and 22,235 residents in 2021. 56.2% of households own their home, owners put the median home value at $800,000, and 27.6% of residents had moved in within the previous five years.

Behind every 20 doors

56.2%own

43.8%rent

About 5,080 owner households

Median home value
$800,000
Median household income, 2020
$69,000
Moved in within 5 years
27.6%
Median age
42

01Housing stock

When the homes were built.

The largest share, 44.7%, dates from 1960 or before. 49.7% of homes are apartments, 30.7% single-detached houses, and 7.9% need major repairs.

  1. 44.7%1960 or before
  2. 38%1961–1980
  3. 7.3%1981–1990
  4. 5.1%1991–2000
  5. 1.3%2001–2005
  6. 1.4%2006–2010
  7. 1.2%2011–2015
  8. 1.1%2016–2021

02Households

Who opens the door.

  • 15%of residents are children under 15
  • 18.4%are 65 or older
  • 31.8%of households are one person
  • 44.4%of homes have 3 bedrooms or more
  • $1,500median monthly cost for owners
  • $1,100median monthly rent

03Farming plan

A farming plan for Rockcliffe-Smythe.

  1. 01

    Your list

    9,035 households live here. 56.2% own their home, so about 5,080 owner households are the sellers you farm, and 43.8% rent: tomorrow's buyers.

    Keep every door in your CRM
  2. 02

    Your timing

    27.6% of residents moved in during the five years before 2021, 7.6% in the last year alone. People here stay put. Farming is a long game: stay visible so yours is the name they know when they do move.

    How to farm a neighbourhood
  3. 03

    Your pitch

    44.7% of homes were built in 1960 or before. Owners of older homes weigh renovating against selling; show them both numbers, starting from a $800,000 median value.

    Win more listings
  4. 04

    Your audience

    The median resident is 42 and households average 2.5 people: settled owners who move for a reason. Past clients and referrals carry the most weight.

    Keep past clients close

ORBIT keeps the list in your CRM, posts a monthly Rockcliffe-Smythe update to your social media and follows up the moment someone replies.

One plan. All of it.

Everything you get with Tanero from CA$349 a month.

Your AI team

  • ORBIT, your AI partner, in your dashboard on your laptop or phone
  • Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
  • Approval mode by default, with an Action Center for anything that needs your OK
  • AI Employees that each own a job: three on Pro, five on Ultra

Calls and messages

  • Calls answered day and night in 100+ languages, put through to you when asked
  • ORBIT places calls for you: call-backs, confirmations and whole lists
  • A dedicated local business number and a dialer in your browser
  • Every call recorded, transcribed and summarized on the client's record
  • Two-way texting that qualifies new leads
  • Email written and sent from your own Gmail or Outlook

Clients and deals

  • A private CRM that fills itself from every call, text, email and form
  • A pipeline from New to Closed Won, with commissions to collect
  • Notes, tasks, documents and contracts on each client
  • Instant Match with live MLS® listings
  • Feeds: every client's whole story in one post

Website and marketing

  • Your own website with listing search, home value, calculators and visitor chat
  • Your own domain, connected to your website
  • Property pages with a short link and a viewing request
  • Posts to Instagram, Facebook and LinkedIn, now or scheduled
  • Flyers designed by ORBIT on request
  • A calendar that books inside your own rules
  • Setup fee: None
  • Month to month
  • Live in under 5 minutes
  • Prices in Canadian dollars

04Questions

Rockcliffe-Smythe, in short.

Similar home values in Toronto

All 158 Toronto neighbourhoods

What price point does a realtor farming Rockcliffe-Smythe work with?

Owners in Rockcliffe-Smythe put the median value of their homes at $800,000 in the 2021 census. These are owner estimates, not sale prices, so use them to pick your farm's price point, not to price a listing.

How many sellers can a realtor farm in Rockcliffe-Smythe?

56.2% of households in Rockcliffe-Smythe own their home, about 5,080 owner households, and 43.8% rent. 13.1% of homes are condominiums.

How many households are in Rockcliffe-Smythe?

Rockcliffe-Smythe had 9,035 households and 22,235 residents in 2021. It is neighbourhood number 111 in the City of Toronto's 158-neighbourhood model.

When were most homes in Rockcliffe-Smythe built?

The largest share of homes, 44.7%, was built in 1960 or before.

How often does Rockcliffe-Smythe turn over, and how often should a realtor reach out?

7.6% of residents had moved in the year before the 2021 census, and 27.6% within five years. One useful touch a month keeps a realtor's name in front of the owners who will move next.

Sources: City of Toronto, Neighbourhood Profiles, 2021 (158-neighbourhood model), from Statistics Canada's 2021 Census of Population; contains information licensed under the Open Government Licence – Toronto. Home values are owner estimates; income is for 2020.

Farm Rockcliffe-Smythe without the busywork.

Watch ORBIT keep your list, post for you and answer the calls your farm brings in.

Watch the demo [email protected]