Toronto neighbourhood 144 · 2021 census

Farming Morningside Heights: 6,535 doors, in numbers.

For a realtor farming Morningside Heights: 6,535 households and 24,940 residents in 2021. 84.4% of households own their home, owners put the median home value at $900,000, and 21.7% of residents had moved in within the previous five years.

Behind every 20 doors

84.4%own

15.5%rent

About 5,520 owner households

Median home value
$900,000
Median household income, 2020
$117,000
Moved in within 5 years
21.7%
Median age
38

01Housing stock

When the homes were built.

The largest share, 44.6%, dates from 2001–2005. 0.4% of homes are apartments, 59.5% single-detached houses, and 4% need major repairs.

  1. 1.3%1960 or before
  2. 3.1%1961–1980
  3. 16.2%1981–1990
  4. 12.8%1991–2000
  5. 44.6%2001–2005
  6. 14%2006–2010
  7. 6%2011–2015
  8. 2%2016–2021

02Households

Who opens the door.

  • 16.4%of residents are children under 15
  • 14.9%are 65 or older
  • 8.3%of households are one person
  • 86.8%of homes have 3 bedrooms or more
  • $2,100median monthly cost for owners
  • $1,540median monthly rent

03Farming plan

A farming plan for Morningside Heights.

  1. 01

    Your list

    6,535 households live here. 84.4% own their home, so about 5,520 owner households are the sellers you farm.

    Keep every door in your CRM
  2. 02

    Your timing

    21.7% of residents moved in during the five years before 2021, 5.9% in the last year alone. People here stay put. Farming is a long game: stay visible so yours is the name they know when they do move.

    How to farm a neighbourhood
  3. 03

    Your pitch

    59.5% of homes are single-detached houses, 86.8% with three bedrooms or more. Talk equity: the median owner values their home at $900,000.

    Win more listings
  4. 04

    Your audience

    The median resident is 38 and households average 3.8 people: settled owners who move for a reason. Past clients and referrals carry the most weight.

    Keep past clients close

ORBIT keeps the list in your CRM, posts a monthly Morningside Heights update to your social media and follows up the moment someone replies.

One plan. All of it.

Everything you get with Tanero from CA$349 a month.

Your AI team

  • ORBIT, your AI partner, in your dashboard on your laptop or phone
  • Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
  • Approval mode by default, with an Action Center for anything that needs your OK
  • AI Employees that each own a job: three on Pro, five on Ultra

Calls and messages

  • Calls answered day and night in 100+ languages, put through to you when asked
  • ORBIT places calls for you: call-backs, confirmations and whole lists
  • A dedicated local business number and a dialer in your browser
  • Every call recorded, transcribed and summarized on the client's record
  • Two-way texting that qualifies new leads
  • Email written and sent from your own Gmail or Outlook

Clients and deals

  • A private CRM that fills itself from every call, text, email and form
  • A pipeline from New to Closed Won, with commissions to collect
  • Notes, tasks, documents and contracts on each client
  • Instant Match with live MLS® listings
  • Feeds: every client's whole story in one post

Website and marketing

  • Your own website with listing search, home value, calculators and visitor chat
  • Your own domain, connected to your website
  • Property pages with a short link and a viewing request
  • Posts to Instagram, Facebook and LinkedIn, now or scheduled
  • Flyers designed by ORBIT on request
  • A calendar that books inside your own rules
  • Setup fee: None
  • Month to month
  • Live in under 5 minutes
  • Prices in Canadian dollars

04Questions

Morningside Heights, in short.

Similar home values in Toronto

All 158 Toronto neighbourhoods

What price point does a realtor farming Morningside Heights work with?

Owners in Morningside Heights put the median value of their homes at $900,000 in the 2021 census. These are owner estimates, not sale prices, so use them to pick your farm's price point, not to price a listing.

How many sellers can a realtor farm in Morningside Heights?

84.4% of households in Morningside Heights own their home, about 5,520 owner households, and 15.5% rent. 7.3% of homes are condominiums.

How many households are in Morningside Heights?

Morningside Heights had 6,535 households and 24,940 residents in 2021. It is neighbourhood number 144 in the City of Toronto's 158-neighbourhood model.

When were most homes in Morningside Heights built?

The largest share of homes, 44.6%, was built between 2001 and 2005.

How often does Morningside Heights turn over, and how often should a realtor reach out?

5.9% of residents had moved in the year before the 2021 census, and 21.7% within five years. One useful touch a month keeps a realtor's name in front of the owners who will move next.

Sources: City of Toronto, Neighbourhood Profiles, 2021 (158-neighbourhood model), from Statistics Canada's 2021 Census of Population; contains information licensed under the Open Government Licence – Toronto. Home values are owner estimates; income is for 2020.

Farm Morningside Heights without the busywork.

Watch ORBIT keep your list, post for you and answer the calls your farm brings in.

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