Toronto neighbourhood 7 · 2021 census

Farming Willowridge-Martingrove-Richview: 8,600 doors, in numbers.

For a realtor farming Willowridge-Martingrove-Richview: 8,600 households and 22,445 residents in 2021. 54.3% of households own their home, owners put the median home value at $1,000,000, and 30.4% of residents had moved in within the previous five years.

Behind every 20 doors

54.3%own

45.7%rent

About 4,670 owner households

Median home value
$1,000,000
Median household income, 2020
$92,000
Moved in within 5 years
30.4%
Median age
44.4

01Housing stock

When the homes were built.

The largest share, 51.6%, dates from 1961–1980. 43.4% of homes are apartments, 42.3% single-detached houses, and 6.2% need major repairs.

  1. 26.2%1960 or before
  2. 51.6%1961–1980
  3. 7.6%1981–1990
  4. 4.2%1991–2000
  5. 1.9%2001–2005
  6. 2%2006–2010
  7. 3.3%2011–2015
  8. 3%2016–2021

02Households

Who opens the door.

  • 15.6%of residents are children under 15
  • 22.7%are 65 or older
  • 25%of households are one person
  • 60.1%of homes have 3 bedrooms or more
  • $1,150median monthly cost for owners
  • $1,500median monthly rent

03Farming plan

A farming plan for Willowridge-Martingrove-Richview.

  1. 01

    Your list

    8,600 households live here. 54.3% own their home, so about 4,670 owner households are the sellers you farm, and 45.7% rent: tomorrow's buyers.

    Keep every door in your CRM
  2. 02

    Your timing

    30.4% of residents moved in during the five years before 2021, 8.5% in the last year alone. A steady pace. One useful touch a month keeps you in mind without wearing out your welcome.

    How to farm a neighbourhood
  3. 03

    Your pitch

    No single home type rules here: 42.3% detached, 11.3% semis and row houses, 43.4% apartments. Tailor each message to the street.

    Posts for each street
  4. 04

    Your audience

    22.7% of residents are 65 or older. Downsizing conversations start here, often a year or two before the sign goes up.

    Stay close to your sphere

ORBIT keeps the list in your CRM, posts a monthly Willowridge-Martingrove-Richview update to your social media and follows up the moment someone replies.

One plan. All of it.

Everything you get with Tanero from CA$349 a month.

Your AI team

  • ORBIT, your AI partner, in your dashboard on your laptop or phone
  • Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
  • Approval mode by default, with an Action Center for anything that needs your OK
  • AI Employees that each own a job: three on Pro, five on Ultra

Calls and messages

  • Calls answered day and night in 100+ languages, put through to you when asked
  • ORBIT places calls for you: call-backs, confirmations and whole lists
  • A dedicated local business number and a dialer in your browser
  • Every call recorded, transcribed and summarized on the client's record
  • Two-way texting that qualifies new leads
  • Email written and sent from your own Gmail or Outlook

Clients and deals

  • A private CRM that fills itself from every call, text, email and form
  • A pipeline from New to Closed Won, with commissions to collect
  • Notes, tasks, documents and contracts on each client
  • Instant Match with live MLS® listings
  • Feeds: every client's whole story in one post

Website and marketing

  • Your own website with listing search, home value, calculators and visitor chat
  • Your own domain, connected to your website
  • Property pages with a short link and a viewing request
  • Posts to Instagram, Facebook and LinkedIn, now or scheduled
  • Flyers designed by ORBIT on request
  • A calendar that books inside your own rules
  • Setup fee: None
  • Month to month
  • Live in under 5 minutes
  • Prices in Canadian dollars

04Questions

Willowridge-Martingrove-Richview, in short.

Similar home values in Toronto

All 158 Toronto neighbourhoods

What price point does a realtor farming Willowridge-Martingrove-Richview work with?

Owners in Willowridge-Martingrove-Richview put the median value of their homes at $1,000,000 in the 2021 census. These are owner estimates, not sale prices, so use them to pick your farm's price point, not to price a listing.

How many sellers can a realtor farm in Willowridge-Martingrove-Richview?

54.3% of households in Willowridge-Martingrove-Richview own their home, about 4,670 owner households, and 45.7% rent. 6.3% of homes are condominiums.

How many households are in Willowridge-Martingrove-Richview?

Willowridge-Martingrove-Richview had 8,600 households and 22,445 residents in 2021. It is neighbourhood number 7 in the City of Toronto's 158-neighbourhood model.

When were most homes in Willowridge-Martingrove-Richview built?

The largest share of homes, 51.6%, was built between 1961 and 1980.

How often does Willowridge-Martingrove-Richview turn over, and how often should a realtor reach out?

8.5% of residents had moved in the year before the 2021 census, and 30.4% within five years. One useful touch a month keeps a realtor's name in front of the owners who will move next.

Sources: City of Toronto, Neighbourhood Profiles, 2021 (158-neighbourhood model), from Statistics Canada's 2021 Census of Population; contains information licensed under the Open Government Licence – Toronto. Home values are owner estimates; income is for 2020.

Farm Willowridge-Martingrove-Richview without the busywork.

Watch ORBIT keep your list, post for you and answer the calls your farm brings in.

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