ORBIT, your AI partnerIn short
- Advertise one thing at a time: a listing, an open house or an offer such as a home value check.
- Send every ad to a page made for it, never to your home page.
- Answer every enquiry within minutes, or the ad budget is wasted.
- Judge ads by conversations and appointments, not clicks.
What realtors advertise
Most real estate advertising falls into three kinds: a listing (to find buyers and show sellers you market well), an event such as an open house, and an offer that brings sellers to you, such as a free home value check or a market report for their street.
Advertising yourself in general rarely pays on its own. Ads with a specific home, date or offer give people a reason to act now.
| Ad | Goal | Send people to |
|---|---|---|
| New listing | Buyers and showing requests | The listing's own property page |
| Open house | Visitors and neighbours | The property page with the date and time |
| Home value offer | Seller leads with an address | Your home value page |
| Market report | Owners in your farm area | A sign-up for your monthly report |
| Just sold | Neighbours thinking of selling | Your sold page or a home value page |
Where Ontario realtors advertise
Facebook and Instagram reach people by area and interest and suit listings, open houses and home value offers. Search ads reach people who are already looking, such as someone typing a neighbourhood and “homes for sale”. Signs, print and local sponsorships still work in a farm area.
Start with one channel and one kind of ad, run it for a month and count the conversations it starts before you add another.
- Facebook and Instagram: listings, open houses, home value offers
- Search ads: people already searching an area or a home
- Signs and riders: the listing itself, with a short link
- Print and door drops: your farm area, with a monthly report offer
- Local sponsorships: schools, teams and events where your clients are
What to put in a real estate ad
Lead with the photo and one line that names the place: “A detached home a walk from the Port Credit GO.” Add the price or the offer, then one clear action: book a showing, see the photos, get your home's value.
Keep the text short and the facts exact. People who click expect to see the same home, price and offer on the page they land on.
Send every ad to its own page
An ad that opens your home page loses most of its visitors. Send each ad to a page made for it: the listing's property page with its photos and a viewing request, or a home value page with a short form.
Each page needs one way to reach you that works at any hour: a booking request, a form or a chat, with the enquiry landing in your CRM.
Answer within minutes
Most ad budgets are lost after the click. Someone who asks about a home on a Sunday evening and hears back on Tuesday has already called another agent.
Plan the reply before the ad goes live: who answers calls, texts and forms at night and on weekends, and what they ask.
How to measure real estate advertising
Track four numbers for each ad: what it cost, how many enquiries it brought, how many became conversations and how many became appointments. Cost per appointment is the number to compare.
Tag every lead with the ad it came from in your CRM, so a year later you know which ads brought the listings.
Questions
What is the best way to advertise as a realtor?
Advertise one specific thing (a listing, an open house or a home value offer), send people to a page made for it, and answer every enquiry within minutes. Judge each ad by appointments, not clicks.
Do Facebook ads work for real estate?
They work well for listings, open houses and home value offers in a specific area, when the ad opens a page with a clear next step and someone follows up fast.
Where should a real estate ad send people?
To a page made for that ad: the listing's own property page with a viewing request, or a home value page with a short form. Not to your home page.
How do I measure real estate advertising?
Track the cost, enquiries, conversations and appointments for each ad, and compare the cost per appointment. Tag each lead with its ad in your CRM.