Just sold in the neighbourhood scripts that open listing talks
A home you listed or helped buy just sold, and the neighbours are curious about how it went. That curiosity is the most natural opening you will get all year with homeowners on that street.
The goalShare the result in a helpful way and invite neighbours who are thinking about moving to ask about their own home.
Today
Hi [First name], [Your name] here. You asked me last year what your place on [Street] might fetch. A home a few doors down just sold, [result]. That gives us a much sharper number for yours. Want me to put one together this week? [Your name], [Brokerage]
When to send what
- Email
A short note to contacts who live on the street or close by.
- Text
Owners nearby who once asked what their home is worth.
- Text
Buyers who missed out on this home, with a promise to watch for similar ones.
- Call
Homeowners who mentioned moving in the next year or so.
01The scripts
Pick the moment. Copy the words.
- From
- You, from your own inbox
- Subject
- Just sold on [Street], and what it means for you
Hi [First name], [Your name] here. You asked me last year what your place on [Street] might fetch. A home a few doors down just sold, [result]. That gives us a much sharper number for yours. Want me to put one together this week? [Your name], [Brokerage]
Hi [First name], [Address] has sold. I know you liked it, so I'm watching for similar homes in [Neighbourhood] around [Budget]. Anything you'd change in your wish list before I start sending them? [Your name], [Brokerage]
- YouHi [First name], it's [Your name] from [Brokerage]. We met at [where you met]. Do you have a minute?
- Owner: Sure, what's up?
- YouI just sold [Address], a few doors from you, and I remembered you mentioning a move in the next year or so.
- Owner: Yes, we're still thinking about it.
- YouThis sale tells us a lot about your street. I could put together a value range for your home, with no pressure to do anything with it. Would that help your planning?
- Owner: Actually, yes.
- YouGood. I can come by [Day] at [Time], or start from photos if you prefer.
Hi [First name], it's [Your name] with [Brokerage]. Just letting you know [Address] on your street has sold. If you'd like to know what that means for your own home, call or text me at [Phone]. Have a good day.
02Variations
When the moment is a little different.
When you represented the buyer
Hi [First name], I just helped a family buy on [Street], right in your area. Buyers are actively looking around [Neighbourhood]. If you've thought about selling, I'd be glad to tell you what they're asking for. [Your name], [Brokerage]
Condo building version
Hi [First name], a [Beds]-bedroom suite in [Building] just sold, [result]. If you own in the building and want a fresh value for your unit, I can put one together quickly. [Your name], [Brokerage]
Do
- Lead with neighbourhood news, not with a request.
- Offer a value estimate as an easy next step, with no visit required.
- Reach buyers who lost out; they still want the street.
- Name the street or building so the message reads as local.
Avoid
- Details about the sellers' or the buyers' lives.
- Bragging about your own numbers instead of the street's.
- Sending the note to people far from the sale.
- A hard push such as now is the time to sell.
With Tanero
Or say it once. ORBIT sends it.
Put the neighbours you know into a group, such as Williamson Drive, and ORBIT drafts a note for that group and another for buyers who asked about the home. Texts leave from your Tanero number and emails from your own Gmail or Outlook, so replies come straight back to you. For owners who once mentioned moving, ORBIT places the calls in 100+ languages, books value visits inside your hours and reports how each call went. When a neighbour phones your number about the sale, ORBIT answers and takes the details. With Approval mode, the default, every draft and call sits in the Action Center until you approve it.
Make a group of everyone I know on Williamson Drive in Ajax and draft a just-sold note for them about number 18.
ORBIT is working on it
Questions
Before you send it.
What should a just sold neighbourhood message include?
The street, a one-line result such as sold in eight days, and an offer to estimate the reader's own home. Leave out private details about the people involved. Five or six lines is enough.
Is a just sold note only for listings I sold?
No. If you represented the buyer, say you helped someone buy on their street. Either way, the neighbours learn you are active right where they live.
Who on my list should get it?
Contacts within a few streets of the sale, past clients in the same area and buyers who asked about the home. A smaller list that cares beats a big one that doesn't.
How do I follow up when a neighbour asks for a value?
Reply the same day with two times for a short visit, or offer to start from photos. Then send the estimate with the recent sale beside it so the number makes sense.
Words are the easy part. Sending them on time is the job.
ORBIT sends the right message at the right moment, from your number and your inbox.