Market update to your sphere short, local, worth opening

Your sphere wants to know what's happening with prices on their street, not national headlines. A short local update every month or quarter keeps you in their inbox for the right reason.

The goalShare a useful local snapshot that people actually read, and invite the few who are curious about their own home to reply.

Today

Hi [First name], quick [Area] update: [Number] homes sold last month, typical price [Price], and [one trend]. Want the numbers for your street? Just reply. [Your name], [Brokerage]

When to send what

  1. Email

    The full local snapshot.

  2. Text

    A one-line version for people who prefer texts.

  3. Call

    Ring the people who replied or asked about their value.

  4. Email

    A short special note, such as new transit or a big local project.

01The scripts

Pick the moment. Copy the words.

From
You, from your own inbox
Subject
[Area] this month: what sold and what it means
Hi [First name], Here's your snapshot for [Area], in under a minute: - Homes sold: [Number] (last month: [Number]) - Typical sale price: [Price] - Average days on market: [Days] - Most in demand: [Type, e.g. semis near the GO station] What it means for you: [One plain sentence, e.g. move-in-ready homes are getting quick offers]. Curious what your own home might be worth now? Reply and I'll send a quick estimate. [Your name] [Brokerage]

02Variations

When the moment is a little different.

  • Renters in your sphere

    Hi [First name], rent update for [Area]: a typical [Beds]-bedroom is now [Rent]. If you've ever wondered whether buying could cost about the same each month, I can show you. [Your name], [Brokerage]

  • Investors

    Hi [First name], [Area] snapshot for investors: average rent [Rent], typical price [Price], [Days] days on market. Want this for a specific building? [Your name], [Brokerage]

  • Social media version

    [Area] market this month: [Number] homes sold, typical price [Price], [Days] days on market. Want the numbers for your street? Send me a message.

Do

  • Keep it local: your area, your streets, your buildings.
  • Lead with three or four numbers, then one plain sentence on what they mean.
  • End with one easy reply option.
  • Send in the same week each month so people expect it.

Avoid

  • National headlines your sphere already saw on the news.
  • Pages of charts; one minute of reading is the target.
  • Forecasts you can't back up.
  • Mailing people who asked you to stop; take them off right away.

With Tanero

Or say it once. ORBIT sends it.

Give ORBIT this month's numbers and it writes the update in your voice, then emails it from your own Gmail or Outlook to your sphere group, or sends a one-line text from your Tanero number. People who unsubscribed or texted STOP are skipped. ORBIT can also draft a blog post for your website and a Facebook or LinkedIn post from the same update. When a reader asks about their home, ORBIT calls them back in 100+ languages and books a visit, and it answers if they phone you first. Approval mode is the default, so all of it waits for your OK.

Here are this month's Oakville numbers. Write the sphere update, email it to my Sphere group, and draft a LinkedIn post from it.

ORBIT is working on it

Questions

Before you send it.

What should a market update to my sphere include?

Three or four local numbers, one sentence on what they mean for the reader, and an easy way to ask about their own home. Anything longer gets skimmed.

How often should I send a market update?

Monthly works if you keep it short; quarterly if you prefer more detail. The rhythm matters more than the length, so pick one you can keep up.

Where do I get the numbers?

From your board's market reports and the recent sales in your area, checked before each update. Use the same sources every time so the comparisons stay fair.

Should the update go by email or text?

Email for the full snapshot, text for a one-line version to people who rarely open email. Ask your contacts which they prefer and note it on their record.

Related

Words are the easy part. Sending them on time is the job.

ORBIT sends the right message at the right moment, from your number and your inbox.

Watch the demo [email protected]