ORBIT, your AI partnerJust listed announcement scripts for the first week
A new listing goes live, and the first few days decide how many people walk through it. The buyers already in your CRM who fit it deserve to hear before the rest of the market scrolls past.
The goalGet the right buyers and agents through the door in week one, with every viewing booked on your calendar.
Today
Hi [First name], [Your name] here. A [property type] just came up on [Street] in [Neighbourhood], and it ticks a lot of your boxes: [feature 1], [feature 2], [Price]. Photos and details: [Link]. Want to see it before the weekend crowd? [Your name], [Brokerage]
When to send what
- Text
Message buyers whose budget and area match the home.
- Email
Announce it to your sphere with the property page link.
- Call
Phone your top three matched buyers to book early viewings.
- Email
Reach local agents who have active buyers in the area.
- Text
Give your seller a quick count of viewings booked so far.
01The scripts
Pick the moment. Copy the words.
Hi [First name], [Your name] here. A [property type] just came up on [Street] in [Neighbourhood], and it ticks a lot of your boxes: [feature 1], [feature 2], [Price]. Photos and details: [Link]. Want to see it before the weekend crowd? [Your name], [Brokerage]
- From
- You, from your own inbox
- Subject
- Just listed in [Neighbourhood]: [Address]
- From
- You, from your own inbox
- Subject
- New on [Street]: [Beds] bed, [Price]
- YouHi [First name], it's [Your name]. I have a new listing I think you'll want to see before anyone else.
- ClientOh? Where?
- You[Street], near [landmark]. [Beds] bedrooms, [feature they asked for], at [Price].
- ClientThat's in our range. What's the catch?
- YouHonestly, [one honest drawback, such as a smaller yard]. Everything else lines up with what you told me. I have [Day] at [Time] or [Day] at [Time]. Which suits you?
- ClientThe first one.
- YouBooked. I'll text you the address and the photos.
Hi [First name], it's [Your name] with [Brokerage]. I just listed a home on [Street] that matches what you've been looking for, at [Price]. I've texted you the link. Call me at [Phone] if you'd like an early viewing.
02Variations
When the moment is a little different.
Condo version
Hi [First name], just listed: unit [Unit] at [Building], [Beds] bed plus den, [Price], fees [Fees] a month, parking included. Close to [transit]. Link: [Link]. Want a look this week? [Your name], [Brokerage]
Social caption
Just listed in [Neighbourhood]. [Beds] bedrooms, [standout feature], steps to [landmark]. Viewings from [Day]: [Link]
Past client who lives nearby
Hi [First name], your area just got a new listing: [Address], at [Price]. If friends have asked you about moving to [Street], here's a link to share: [Link]. Thanks! [Your name], [Brokerage]
Do
- Start with buyers whose budget and area match; fit beats reach.
- Put the price and one standout feature in the first line.
- Use one link everywhere so every viewing request lands in one place.
- Offer specific viewing times in calls and texts.
Avoid
- Words like stunning or must-see without saying why.
- The same text to every contact you have.
- Hiding the price to force a reply.
- Listing every feature; the page holds the details.
With Tanero
Or say it once. ORBIT sends it.
Give ORBIT the address or MLS® number and it designs a property page with its own short link and a viewing request. Then it texts matching buyers from your Tanero number, emails your sphere and nearby agents from your own Gmail or Outlook, and rings your top buyers in 100+ languages to book first viewings inside your work hours. Calls that come in about the listing get answered too, day or night. It can also prepare a Facebook, Instagram or LinkedIn post with the listing photo. Out of the box ORBIT runs in Approval mode, so each text, email, call and post waits for your OK in the Action Center.
Make a property page for 41 Pape Avenue in Leslieville, then text every buyer looking there under $1.3M and draft the sphere email.
ORBIT is working on it
Questions
Before you send it.
What is the best just listed announcement for buyers in my CRM?
A short personal text with the price, two features they asked for and the link. It reads like a tip from their agent, not an ad. Follow it with a call to your best two or three matches.
Should I email my whole sphere about every new listing?
Send it to people who live nearby, who have asked you about the area, or who often refer friends. A sphere that only hears relevant news keeps opening your emails.
What should the announcement link to?
One property page with photos, the key facts and a way to request a viewing. Using the same link in texts, emails and posts means every request reaches you with the listing named.
How many times should I announce one listing?
Once on listing day to each audience, then again only with real news: an open house, new photos or a price change. Repeating the same message wears it out.
Related
- Open house invitation people actually show up for
- New listing match for a buyer sent like you picked it by hand
- Price reduction announcement scripts that bring buyers back
- Realtor marketing ideas that start real conversations
- A page for every listing, designed when you ask for it
- Post every listing without becoming a marketer
Words are the easy part. Sending them on time is the job.
ORBIT sends the right message at the right moment, from your number and your inbox.