Open house invitation people actually show up for.
You're holding a semi in Leslieville open this Sunday from 2 to 4, and you want your buyers, a few past clients and friendly neighbours through the door. A good open house invitation gives one clear reason to come and makes the time and address impossible to miss.
The goalFill the open house with buyers who fit the home and neighbours who may be thinking of selling.
Today
Hi [First name], I thought of you for this one: [Address], [Bedrooms] bed, [one feature], a short walk to [landmark]. It's open Sunday 2 to 4. Want to come by at 2, before it gets busy? [Your name], [Brokerage]
When to send what
- Email
Invite your buyer list with the page link, the time and the price.
- Text
A personal text to buyers whose search fits the home.
- Call
Call the two or three buyers who would love it most.
- Text
A one-line reminder with the address and parking.
01The scripts
Pick the moment. Copy the words.
- From
- You, from your own inbox
- Subject
- Open house Sunday 2 to 4: [Address]
Hi [First name], I thought of you for this one: [Address], [Bedrooms] bed, [one feature], a short walk to [landmark]. It's open Sunday 2 to 4. Want to come by at 2, before it gets busy? [Your name], [Brokerage]
- YouHi [First name], it's [Your name]. Do you have a minute?
- ClientSure.
- YouI'm holding a home open on Sunday that ticks your list: [Bedrooms] bedrooms, a finished basement and a short walk to the streetcar.
- ClientWhat's the price?
- You[Price]. I know that's near the top of your range, which is why I wanted you to see it before deciding.
- ClientWe could come at 2.
- YouGreat, I'll text you the address and where to park.
Morning [First name]! Today's open house is at [Address], 2 to 4 pm. Street parking is easiest on [Street name]. See you there. [Your name], [Brokerage]
02Variations
When the moment is a little different.
Neighbour preview for people you know nearby
Hi [First name], I'm listing a home near you at [Address] and holding a neighbour preview Sunday from 1:30 to 2, before it opens to the public. Neighbours often know who'd love the street. Come by if you're curious! [Your name], [Brokerage]
Condo open house
Hi [First name], I'm hosting an open house at [Building], unit [Unit], this Saturday 1 to 3. Please check in with the concierge and ask for me. [Bedrooms] bed, [parking or locker], [Price]. [Your name], [Brokerage]
Do
- Put the day, time and address in the subject or first line.
- Give one reason this home suits this particular buyer.
- Link one page with photos instead of attaching a dozen images.
- Offer a private visit to anyone who can't make the time.
Avoid
- Send the same invitation to every contact you have.
- Bury the address under a paragraph of description.
- Invite buyers whose budget sits far below the price.
- Forget entry and parking notes for condos and busy streets.
With Tanero
Or say it once. ORBIT sends it.
Ask ORBIT for an open-house page and it builds one from the listing's real facts and photos, with its own short link and a way to request a viewing. It emails the invitation to your buyer group from your own Gmail or Outlook, texts the best-fit buyers from your Tanero number, and can phone your top few in any of 100+ languages. It can post the page to your Instagram, Facebook or LinkedIn too. In Approval mode, the default, each invitation it sends on its own waits for your OK.
Make an open-house page for 88 Galt Avenue for Sunday 2 to 4, email it to my buyer group, and text the buyers looking in Leslieville.
ORBIT is working on it
Questions
Before you send it.
When should I send an open house invitation?
Email your list about six days before, text the best-fit buyers three days before, and send a short reminder that morning. An open house invitation sent too early gets forgotten; one sent the night before clashes with weekend plans.
What should the subject line say?
The day, the time and the address. People scan subject lines to see whether they can make it, so put those facts first.
Should I invite the neighbours?
Neighbours you already know, such as past clients nearby, often enjoy an early preview. Some pass it to friends who want the street, and some are quietly thinking about selling.
Can ORBIT make a page for the open house?
Yes. Ask for an open-house page and ORBIT builds it from the listing's real facts and photos, with its own short link. Ask for changes later and the link stays the same.
Words are the easy part. Sending them on time is the job.
ORBIT sends the right message at the right moment, from your number and your inbox.