New listing match for a buyer sent like you picked it by hand.

A detached home just came up in Ajax that fits your buyers almost exactly: four bedrooms, a big yard and under their price ceiling. A new listing match for a buyer works best when it reads like you thought of them, not like an automatic alert.

The goalGet the buyer to look at the home within a day, and book a showing if it fits.

Today

Hi [First name], this one made me think of you: [Address], [Bedrooms] bed, [one feature they asked for], [Price]. Just listed today. Here's the page: [Link]. Want to see it [Day]? [Your name], [Brokerage]

When to send what

  1. Text

    A personal note with the one detail that matches.

  2. Email

    Photos, the page link and your honest take.

  3. Call

    For a near-perfect match, call so they hear it from you.

  4. Text

    Share showing times, or ask what isn't right.

01The scripts

Pick the moment. Copy the words.

Client

Hi [First name], this one made me think of you: [Address], [Bedrooms] bed, [one feature they asked for], [Price]. Just listed today. Here's the page: [Link]. Want to see it [Day]? [Your name], [Brokerage]

204 characters

02Variations

When the moment is a little different.

  • Close, but over budget

    Hi [First name], this one's a little over your range at [Price], but it's [one strong reason]. Worth a look, or should I stick to [Max price] and under? [Your name], [Brokerage]

  • Condo match for a downsizer

    Hi [First name], a [Bedrooms]-bedroom at [Building] just came up: all on one floor, no stairs to climb, [parking or locker], near [landmark]. I thought of you right away. Want the details? [Your name], [Brokerage]

  • Rental match

    Hi [First name], a [Bedrooms]-bedroom for rent at [Address] just came up, [Rent] a month, available [Move-in date]. It's close to [landmark] like you wanted. Want to see it? [Your name], [Brokerage]

Do

  • Send fewer, better matches, each with a line on why it fits.
  • Be honest about what the home is missing.
  • Include a link to photos instead of attachments.
  • Ask why when they pass, then adjust the search.

Avoid

  • Forward every new listing in their price range.
  • Hide the drawbacks to win a showing.
  • Send matches late at night.
  • Keep sending homes in an area they've ruled out.

With Tanero

Or say it once. ORBIT sends it.

When you find a match, ORBIT can make a property page from the listing's real facts and photos, with its own short link, then text it to the buyer from your Tanero number or email it from your own Gmail or Outlook. Ask it to search live listings against the buyer's saved budget, area and needs, or to call the buyer in any of 100+ languages to book a showing. In Approval mode, the default, anything it sends on its own waits until you OK it.

Make a page for the new listing at 19 Ravenscroft Road in Ajax and text it to the Haddads with a note about the big yard.

ORBIT is working on it

Questions

Before you send it.

How do I send a new listing match for a buyer that gets opened?

Make it personal and short: one line on why it fits them, the price and a link. A new listing match for a buyer reads best when it sounds like you picked it, because you did.

How many listings should I send?

Fewer and better. Two strong matches a week beat ten loose ones, and they teach the buyer that your messages are worth opening.

Should I mention what the home is missing?

Yes. Naming the drawback up front builds trust, and the buyer can decide before giving up an evening.

Can ORBIT find matching listings for a buyer?

When you ask, ORBIT can search live listings with the buyer's saved location, budget and needs. If something like a budget is missing, it tells you what to add instead of guessing.

Related

Words are the easy part. Sending them on time is the job.

ORBIT sends the right message at the right moment, from your number and your inbox.

Watch the demo [email protected]