ORBIT, your AI partnerPrice reduction announcement scripts that bring buyers back
Your seller has agreed to a new price, and the people who already walked through the home should hear it from you first. The buyers who said it was a bit too much are now your warmest audience.
The goalTurn the new price into booked second viewings within two days, without making the home sound desperate.
Today
Hi [First name], it's [Your name]. You saw [Address] with me a few weeks ago. The sellers have just set a new price of [New price]. If it was close for you before, it may be worth a second look. Want me to find a time this week? [Your name], [Brokerage]
When to send what
- Call
Confirm the exact new price and the wording with your seller before anything goes out.
- Text
Tell each buyer who viewed or asked about the home, one by one.
- Email
Send the agents who showed it the new price and the property page link.
- Call
Phone the two or three buyers who came closest last time.
- Email
Give your seller the showing count and feedback since the change.
01The scripts
Pick the moment. Copy the words.
Hi [First name], it's [Your name]. You saw [Address] with me a few weeks ago. The sellers have just set a new price of [New price]. If it was close for you before, it may be worth a second look. Want me to find a time this week? [Your name], [Brokerage]
- From
- You, from your own inbox
- Subject
- New price on [Address]: now [New price]
- YouHi [First name], it's [Your name] from [Brokerage]. Got a minute?
- ClientSure.
- YouYou liked [Address] but felt the price was a stretch. The sellers just brought it to [New price], and I wanted you to hear it from me first.
- ClientOh, interesting. How much lower?
- You[Difference] lower. Same home, same [feature they loved]. Would Thursday evening or Saturday morning suit you for another walk-through?
- ClientSaturday could work.
- YouGreat, I'll book it and text you the time.
- From
- You, from your own inbox
- Subject
- First days at the new price
Hi [First name], [Your name] here from [Brokerage]. Quick news on [Address], the home you saw with me: the price is now [New price]. If you'd like a second look, text or call me at [Phone]. Talk soon.
02Variations
When the moment is a little different.
Buyer who only asked online
Hi [First name], you asked about [Address] a while back. It's now listed at [New price]. Still looking in [Neighbourhood]? I can send photos or book a visit. [Your name], [Brokerage]
Social post caption
New price at [Address], [Neighbourhood]. [Beds] bedrooms, [one standout feature], now [New price]. Book a viewing: [Link]
When the change is small
Hi [First name], small but useful update: [Address] is now [New price]. For the right buyer that changes the monthly payment. Want me to run the numbers with you? [Your name], [Brokerage]
Do
- Tell people who already saw the home before you post anywhere public.
- Lead with the new price, then one reason the home suits that buyer.
- Get your seller's OK on the exact wording first.
- Offer two concrete viewing times instead of an open question.
Avoid
- Words like slashed, reduced again or must sell.
- Explaining why the seller dropped the price or how soon they need to move.
- One blast to every buyer in your CRM; pick the people it fits.
- Showing the old price in public posts.
With Tanero
Or say it once. ORBIT sends it.
Tell ORBIT the new price and it checks your CRM for people linked to the listing, including visitors who requested a viewing from its property page. It texts each one from your own Tanero number, emails the agents from your Gmail or Outlook, and phones your closest buyers in 100+ languages to offer a second look and book it in your hours. If a buyer calls back after dinner, ORBIT answers and puts them through to you when they ask. It can also edit the property page so the new price leads, and the short link stays the same. Approval mode is the default, so no buyer hears a word before you approve it.
The Walkers Line semi in Burlington is now $849,000. Text everyone who viewed it, and call the Adeyemis and Dev Mehta to offer a second look this week.
ORBIT is working on it
Questions
Before you send it.
What should a price reduction announcement say?
Three things: the new price, one reason the home fits the reader, and an easy next step such as two viewing times. Keep the old price out of public posts. In private texts to people who saw the home, the change speaks for itself.
Who should hear about the new price first?
Buyers who viewed the home or asked about it, then the agents who showed it. They already know the house, so the price is the only thing that changed for them. Public posts can follow later the same day.
Should I call or text buyers about a price drop?
Text everyone who viewed, because it's quick and easy to read later. Call the two or three buyers who came closest last time; your voice makes it personal, and you can book the second viewing on the spot.
What if a buyer asks why the price came down?
Keep it simple and protect your seller: the sellers looked at recent sales and chose a new price. Then move the conversation back to the home and a viewing time. Never share their timeline or personal reasons.
Related
- Just listed announcement scripts for the first week
- New listing match for a buyer sent like you picked it by hand
- Showing feedback request answers you can pass to sellers
- Single property website guide: one listing, one link
- A page for every listing, designed when you ask for it
- Text your leads without picking up your phone
Words are the easy part. Sending them on time is the job.
ORBIT sends the right message at the right moment, from your number and your inbox.