Real estate flyers that make people call.

What a real estate flyer is for

A real estate flyer has one job: get the right person to take the next step on one home or one event. Book a showing, come to the open house, scan to see the photos, call you.

Realtors use flyers in three places: printed at the listing and the open house, handed to neighbours and local businesses, and shared online as an image in posts, texts and email. The best flyers work in all three without changes.

What to put on a listing flyer

Keep it to what a buyer decides on in the first five seconds, then give them a way to learn more.

1. The best photoOne large hero photo, usually the front or the best room, taken in daylight. Add up to three smaller photos below.
2. Price and addressThe asking price and the address, large and easy to read from across a room.
3. Three key factsBedrooms, bathrooms and one standout: the size, the lot, the parking, the school or the GO station.
4. One short paragraphTwo or three sentences on why the home is special, in plain words. No list of every feature.
5. The next stepA short link or code to the property page, your name, your brokerage and your phone number.

What to put on an open house flyer

An open house flyer sells an event, so the date and time come first. People scan it in a window, on a pole or in their feed, and they need to know when and where in one look.

• OPEN HOUSE, the day and the time, as the headline
• The address and one photo of the home
• Price, bedrooms and bathrooms
• One reason to come: a new kitchen, a big yard, a walk to the GO station
• Your name, brokerage and phone, and a short link to the property page

Layout rules that keep a flyer readable

Most realtor flyers fail by saying too much. White space, two fonts and one accent colour make a flyer look more expensive than a page full of text.

Where to use your flyers

Print a stack for the open house and the listing, and drop them at nearby cafés and community boards that allow it. Hand them to neighbours with a short note: neighbours often know the next buyer.

Online, post the flyer image to your social media, add it to your group email and text it to buyers whose search matches. Every copy should point to the same property page, so every enquiry lands in one place.

Follow up every flyer

A flyer only pays when someone who saw it hears from you. Ask open house visitors for their details, send a thank-you the same day, and send the listing's flyer to buyers in your CRM whose budget and area fit.

Questions