ORBIT, your AI partnerNew buyer lead text that starts a real conversation.
A buyer fills in a form on your website asking about a semi on a quiet street in Brampton, and their phone number comes with it. Your new buyer lead text is the first thing they hear from you, so it decides whether this becomes a conversation or another lead that goes cold.
The goalGet a reply within the hour and find out whether they want to see the home, and when.
Today
Hi [First name], thanks for your question about [Address]. It's still available and I can show it to you this week. Are you hoping to buy soon, or just starting to look? [Your name], [Brokerage]
When to send what
- Text
First text that names the home they asked about and asks one easy question.
- Call
If they replied, call to set a showing. If not, try one call and hang up without a message.
- Email
Send the listing details with two similar homes nearby to compare.
- Text
A short nudge with something new, such as an open house time or a fresh listing.
01The scripts
Pick the moment. Copy the words.
Hi [First name], thanks for your question about [Address]. It's still available and I can show it to you this week. Are you hoping to buy soon, or just starting to look? [Your name], [Brokerage]
- YouHi [First name], it's [Your name] from [Brokerage]. You texted back about [Address], so I thought I'd call. Is now okay for two minutes?
- ClientSure.
- YouGreat. What caught your eye about this one?
- ClientThe yard, and it's close to the GO.
- YouThat makes sense. Do you have a mortgage pre-approval yet, or is that still ahead?
- ClientWe're meeting the bank next week.
- YouPerfect. I can walk you through it [Day] at [Time] or [Day] at [Time]. Which works better?
- From
- You, from your own inbox
- Subject
- The details on [Address], plus two to compare
Hi [First name], quick update on [Address]: the sellers have set an open house for [Day] from [Time]. I'm happy to meet you there or book a private visit instead. Which suits you better? [Your name], [Brokerage]
02Variations
When the moment is a little different.
Inquiry came in late at night
Hi [First name], thanks for asking about [Address] tonight. I'll send you the full details first thing tomorrow. In the meantime, is this a home you'd want to see soon, or one of a few you're comparing? [Your name], [Brokerage]
The home they asked about just sold
Hi [First name], thanks for asking about [Address]. That one has just sold, I'm sorry. I have two similar homes in [Neighbourhood] in the same range. Would you like me to send them over? [Your name], [Brokerage]
No property named in the inquiry
Hi [First name], thanks for reaching out through my website. What area and type of home are you hoping for? A sentence or two is plenty, and I'll send a few that fit. [Your name], [Brokerage]
Do
- Name the exact home or street they asked about in the first line.
- Ask one question they can answer in a few words.
- Offer two specific showing times instead of asking when they are free.
- Log their answers on the lead so the next message builds on them.
Avoid
- Send a long paragraph about your experience before they have replied.
- Ask about budget, pre-approval and timeline all in the first text.
- Use a generic opener that could fit any lead in your CRM.
- Wait until your evening showings are done to reply.
With Tanero
Or say it once. ORBIT sends it.
When a buyer inquiry comes in, ORBIT drafts the first text from your Tanero number, naming the home and asking one easy question, then qualifies the buyer one answer at a time: area, budget, bedrooms and timing. It can call the buyer in any of 100+ languages, or answer if they call you first, and send the listing email from your own Gmail or Outlook. In Approval mode, the default, the texts, calls and emails it starts on its own wait for your OK, and every answer lands on the lead's record.
Text the buyer who asked about 14 Ravine Drive in Brampton, ask if they want to see it this week, and call them if they reply.
ORBIT is working on it
Questions
Before you send it.
What should a new buyer lead text say?
Three things: who you are, the home they asked about, and one simple question. A new buyer lead text that names the street and offers a showing gets more replies than a general welcome. Keep it to two short sentences plus your name.
Should I text or call a new buyer lead first?
Text first when the inquiry came from a form, since the person is likely still on their phone and may not pick up an unknown number. Call once they reply, or right away if they wrote that they prefer calls.
What if the buyer doesn't reply to the first text?
Try one call the same day, then send something new on day three, such as an open house time or a similar home. Repeating the same question reads as pressure.
How does ORBIT know which home the buyer asked about?
Inquiries from your website and property pages reach your CRM with the listing named, so ORBIT can mention the exact address in its first text.
Related
- Voicemail for a new lead short enough to finish
- Buyer consultation booking from first chat to a set time
- Missed call text back before they call the next agent
- Speed to lead in real estate: reply while they are still looking
- How to follow up with real estate leads without chasing them
- Text your leads without picking up your phone
- No lead left waiting for you to get back to your desk
Words are the easy part. Sending them on time is the job.
ORBIT sends the right message at the right moment, from your number and your inbox.