Cold lead re-engagement scripts that get a reply

A lead who once asked about homes in Brampton went quiet three or six months ago. Plans change, budgets move and life gets busy, so silence is rarely a final no.

The goalGet one reply that tells you where they stand now, so you can help them or close the file honestly.

Today

Hi [First name], [Your name] here. You were looking at [property type] in [Area] a while back. Quick question: still on your radar, on pause, or off the table? Any answer helps me send you the right things. [Your name], [Brokerage]

When to send what

  1. Text

    A light question they can answer in one word.

  2. Email

    Something useful tied to what they first asked about.

  3. Call

    A short, friendly call at a time they used to pick up.

  4. Text

    One specific home or update that matches their old search.

01The scripts

Pick the moment. Copy the words.

Client

Hi [First name], [Your name] here. You were looking at [property type] in [Area] a while back. Quick question: still on your radar, on pause, or off the table? Any answer helps me send you the right things. [Your name], [Brokerage]

231 characters

02Variations

When the moment is a little different.

  • Renter who may buy

    Hi [First name], when we last spoke you were renting in [Area]. Has your lease renewal come up yet? If buying is back on the table, I can show you what your rent would cover as a mortgage. [Your name], [Brokerage]

  • Lead who only filled a form

    Hi [First name], you asked about [Address] on my website a while ago. It has since sold, but similar homes are listed nearby. Want me to send two or three? [Your name], [Brokerage]

  • Seller who went quiet

    Hi [First name], you asked about your home's value a few months back. Prices on [Street] have moved since then. Want a fresh number, no strings? [Your name], [Brokerage]

Do

  • Ask a question they can answer in one word.
  • Refer to what they actually asked for last time.
  • Give them an easy way to say not now.
  • Switch channels if two texts get no reply.

Avoid

  • Guilt lines like I haven't heard from you.
  • Generic newsletters dressed up as a personal check-in.
  • Restarting with a cold pitch as if you never spoke.
  • Several messages in the same week.

With Tanero

Or say it once. ORBIT sends it.

Ask ORBIT for buyer leads you haven't touched in 90 days and it reads each record, then drafts a check-in that mentions what that person first asked about. It texts from your Tanero number, emails from your Gmail or Outlook and, where a voice works better, calls in 100+ languages, up to 100 people in one request, paced several minutes apart. Replies and return calls come back to ORBIT, which answers and logs them on the timeline. On the default Approval mode, each draft and each call waits in the Action Center for you.

Find my Brampton buyer leads with no contact in 90 days and draft a one-question text for each, using what they first asked about.

ORBIT is working on it

Questions

Before you send it.

What is the best cold lead re-engagement text?

A short question that is easy to answer, like still looking, on pause, or off the table. It gives the lead a polite way back in without having to explain the silence.

When does a lead count as cold?

If someone has not replied for 60 to 90 days, treat them as cold and change your approach. Before that, they may just be busy.

How many re-engagement tries before I stop?

Three or four touches over a month, across text, email and a call, is fair. If nothing comes back, send a final note and move the lead off your active list.

Should I mention how long it's been?

Only lightly, such as a while back. Counting the months makes people feel guilty, and guilt rarely gets a reply.

Related

Words are the easy part. Sending them on time is the job.

ORBIT sends the right message at the right moment, from your number and your inbox.

Watch the demo [email protected]