Southwestern Ontario · 2021 census

Selling real estate in Waterloo: who your clients are.

For a realtor working in Waterloo: 47,040 households and 121,436 people in 2021, up 15.7% since 2016. 61.3% of households own their home, 49.2% of homes are single-detached houses, and after English the languages heard most at home are Mandarin (4.6%) and Arabic (1.4%).

People
121,436
Households
47,040
Since 2016
+15.7%
Area codes
519226548

01Clients

Owners and renters, in Waterloo.

Every household is a future buyer, seller or both. Here is how Waterloo's 47,040 households live today.

61.3%own their home

38.7%rent

Median household income, 2020
CA$94,000
People in Waterloo
121,436

02Homes

The homes you will list and show.

Single-detached houses make up 49.2% of occupied homes in Waterloo, then apartments, 5 storeys or more at 22%.

  • 49.2%Single-detached houses
  • 22%Apartments, 5 storeys or more
  • 11.4%Row houses
  • 10.5%Apartments under 5 storeys
  • 4.5%Semi-detached houses
  • 2.2%Flats in a duplex

03Languages

The languages your callers speak.

English at home
77.5%
French at home
0.3%
Other languages
17.3%

ORBIT speaks 100+ languages on calls. It starts in the language you set and switches to the caller's language once they speak a full sentence in it.

Most spoken at home after English and French

  1. Mandarin4.6%5,550 people
  2. Arabic1.4%1,655 people
  3. Persian (Farsi)0.9%1,070 people
  4. Korean0.8%1,005 people
  5. Punjabi0.8%940 people
  6. Spanish0.8%940 people
  7. Hindi0.6%770 people
  8. Urdu0.6%720 people

04What it means

Four numbers that shape your week in Waterloo.

  • 1 in 6

    people speak a language other than English or French at home.

    Mandarin leads at 4.6%. ORBIT starts each call in the language you set and switches to the caller's language once they speak a full sentence in it.

    How ORBIT answers calls

  • 38.7%

    of households rent.

    Today's renters are the first-time buyers of the next few years. Keep each one in a follow-up plan, so the call comes to you when they are ready.

    Nurture leads until they are ready

  • 32.5%

    of homes are in apartment buildings.

    Buyers compare many similar units side by side. Give every listing its own page with photos, details and a booking calendar, so it stands on its own.

    A page for every listing

  • +15.7%

    more people than in 2016.

    Newcomers do not have a realtor yet, and the first one to answer often gets the client. ORBIT can answer every call, day and night, and follow up with new leads for you.

    Never miss a call

One plan. All of it.

Everything you get with Tanero from CA$349 a month.

Your AI team

  • ORBIT, your AI partner, in your dashboard on your laptop or phone
  • Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
  • Approval mode by default, with an Action Center for anything that needs your OK
  • AI Employees that each own a job: three on Pro, five on Ultra

Calls and messages

  • Calls answered day and night in 100+ languages, put through to you when asked
  • ORBIT places calls for you: call-backs, confirmations and whole lists
  • A dedicated local business number and a dialer in your browser
  • Every call recorded, transcribed and summarized on the client's record
  • Two-way texting that qualifies new leads
  • Email written and sent from your own Gmail or Outlook

Clients and deals

  • A private CRM that fills itself from every call, text, email and form
  • A pipeline from New to Closed Won, with commissions to collect
  • Notes, tasks, documents and contracts on each client
  • Instant Match with live MLS® listings
  • Feeds: every client's whole story in one post

Website and marketing

  • Your own website with listing search, home value, calculators and visitor chat
  • Your own domain, connected to your website
  • Property pages with a short link and a viewing request
  • Posts to Instagram, Facebook and LinkedIn, now or scheduled
  • Flyers designed by ORBIT on request
  • A calendar that books inside your own rules
  • Setup fee: None
  • Month to month
  • Live in under 5 minutes
  • Prices in Canadian dollars

05Questions

Waterloo, in short.

Nearby in Southwestern Ontario

How big is the market for a realtor in Waterloo?

Waterloo had 47,040 households and 121,436 people in 2021, up 15.7% from 104,986 in 2016. 61.3% of households own their home, so about 28,840 owner households are the sellers a realtor here works.

Which area codes will a realtor in Waterloo see on calls?

Callers from Waterloo use area codes 519, 226 and 548. Every Tanero plan includes a dedicated local business number, answered by ORBIT day and night.

Should a realtor in Waterloo focus on sellers or first-time buyers?

Both, in proportion: 61.3% of households own their home and 38.7% rent. Owners are tomorrow's listings and renters tomorrow's first-time buyers, so keep both in your CRM with a follow-up plan.

Which languages should a realtor in Waterloo be ready for?

77.5% of people speak English most often at home. The most common other languages are Mandarin (4.6%), Arabic (1.4%), Persian (Farsi) (0.9%). In all, 87 languages are spoken most often at home, which is why ORBIT answers calls in 100+ languages.

Can ORBIT answer calls from Waterloo clients in their own language?

Yes. ORBIT speaks 100+ languages on calls. It starts in the call language you set and switches to the caller's language once they speak a full sentence in it, then qualifies the caller and books the appointment.

Sources: Statistics Canada, 2021 Census of Population, Census Profile for Waterloo (census subdivision), adapted under the Statistics Canada Open Licence; this does not constitute an endorsement by Statistics Canada. Area codes: Canadian Numbering Administrator. Language shares are for the language spoken most often at home, single responses.

Your clients in Waterloo call at all hours.

Watch ORBIT answer a call, qualify the caller and book the showing, on real screens.

Watch the demo [email protected]