ORBIT, your AI partner- Every client from your own network is followed up by ORBIT.
- ORBIT answers calls and texts leads back.
- A published price, month to month, with no minimum term.
A Market Leader alternative for Ontario realtors.
Market Leader sells done-for-you lead generation, including HouseValues seller leads and Network Boost social leads, with a CRM and a branded MLS website in Market Leader Professional; prices come from a consultation, and The Close (June 2026) estimates Professional at about US$189 a month with leads extra. Tanero does not sell leads; it gives one Ontario realtor a website, CRM and AI follow-up from CA$349 a month.
Checked October 2026 · Tanero publishes this page and makes one of the products compared.
- Setup fee
- Market LeaderNot statedTaneroNone
- Time to go live
- Market LeaderNot publishedTaneroUnder 5 minutes from sign-up
- In the price
- Market LeaderCRMTaneroCRM, website, calls in 100+ languages, texting, email and ORBIT, from CA$349 a month
Before you compare prices with Market Leader, see everything one Tanero plan includes.
Everything you get with Tanero from CA$349 a month.
Your AI team
- ORBIT, your AI partner, in your dashboard on your laptop or phone
- Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
- Approval mode by default, with an Action Center for anything that needs your OK
- AI Employees that each own a job: three on Pro, five on Ultra
Calls and messages
- Calls answered day and night in 100+ languages, put through to you when asked
- ORBIT places calls for you: call-backs, confirmations and whole lists
- A dedicated local business number and a dialer in your browser
- Every call recorded, transcribed and summarized on the client's record
- Two-way texting that qualifies new leads
- Email written and sent from your own Gmail or Outlook
Clients and deals
- A private CRM that fills itself from every call, text, email and form
- A pipeline from New to Closed Won, with commissions to collect
- Notes, tasks, documents and contracts on each client
- Instant Match with live MLS® listings
- Feeds: every client's whole story in one post
Website and marketing
- Your own website with listing search, home value, calculators and visitor chat
- Your own domain, connected to your website
- Property pages with a short link and a viewing request
- Posts to Instagram, Facebook and LinkedIn, now or scheduled
- Flyers designed by ORBIT on request
- A calendar that books inside your own rules
- Setup fee: None
- Month to month
- Live in under 5 minutes
- Prices in Canadian dollars
01Price
What you pay, in Canadian dollars.
| Item | Market Leader | Tanero |
|---|---|---|
| Entry plan | Professional (estimate) | Solo |
| Price (CAD a month) | About CA$265.62 (≈US$189 including a US$20 data fee); leads extra | From CA$349 a month (Solo); Pro CA$599; Ultra CA$999 |
| Setup fee | Not stated | None |
| Time to go live | Not published | Under 5 minutes from sign-up |
| Contract | 6-month minimum (reported) | Month to month; cancel anytime |
| Users | Teams reported at US$329 for up to 10 users | One realtor: each CRM has one user |
Prices converted to CAD at the rate in the source study (US$1 = CA$1.4054, Bank of Canada, 20 October 2026); prices as each vendor published them on the date checked. Market Leader figures are third-party estimates.
02What is included
Side by side, feature by feature.
| Capability | Market Leader | Tanero |
|---|---|---|
| Lead generation | Done-for-you; Network Boost ≈US$150 per 10 leads (estimate) | Not sold |
| CRM | Included with Professional | Included; one user |
| IDX website | Branded website with MLS listings | Included, with listing search |
| Marketing automation | Set-and-forget automation; Relationship Manager | ORBIT follow-ups and scheduled jobs |
| Published price | No; consultation | Yes |
| AI call answering | Not listed on their site | Yes, in 100+ languages |
| Texting | Not listed on their site | Included |
| Minimum term | 6 months (reported) | Month to month |
"Not listed on their site" means we did not find it on marketleader.com in October 2026. It does not mean the product lacks it.
03What changes
What changes when you switch.
Every lead you earn, answered
Market Leader's model is to deliver new buyer and seller leads, and its site says agents who use its lead generation must also use Market Leader Pro. Tanero sells no leads; ORBIT answers and follows up the ones you already earn.
A partner that holds the conversation
Market Leader offers set-and-forget marketing automation. Tanero's ORBIT holds the conversation itself: it replies, calls back, books and notes what each client said.
Nothing to buy on top
The Close's estimate of about CA$266 a month excludes leads; Network Boost is reported at about US$150 per 10 leads. Tanero Solo is CA$349 with nothing to buy on top.
04Switching
Moving from Market Leader without starting over.
Keep the clients you earned
Paste your Market Leader contacts into a conversation with ORBIT, or attach the file. ORBIT adds them and skips anyone already there.
Connect email and calendar
Link Gmail or Outlook and Google Calendar so ORBIT replies from your address and books inside your hours.
Answer every call
Publish your dedicated local number; ORBIT answers it, or takes the calls you miss after your phone rings first.
Questions
Asked before switching.
How much does Market Leader cost in Canada?
Market Leader gives prices in a consultation. The Close (June 2026) estimates Professional at about US$189 a month including a US$20 data fee, about CA$265.62, with leads extra. Tanero publishes its plans, from CA$349 a month.
What do Market Leader reviews say?
Market Leader reviews often focus on lead quality in the reviewer's area. We do not rate competitors. Tanero sells no leads; ORBIT follows up the ones you already earn.
Is there a Market Leader alternative made for Canada?
Tanero is built for Ontario realtors, with Canadian-dollar plans and AI calls in 100+ languages. It does not sell leads.
Does Tanero sell leads like Market Leader?
No. Tanero captures and follows up the leads your website, forms, calls, texts and email bring in.
Can I use Market Leader's leads without its CRM?
Market Leader's site says agents who use its lead generation must also use Market Leader Pro. Tanero includes its CRM in every plan and sells no leads.
Sources, checked October 2026
Tanero publishes this page and makes one of the products compared. Prices are shown as each vendor published them on the date checked.
Compare it on your own day.
Watch ORBIT answer a call, text a new lead and fill the CRM, then decide.