Central and Northern Ontario · 2021 census

Selling real estate in Peterborough: who your clients are.

For a realtor working in Peterborough: 35,977 households and 83,651 people in 2021, up 3.2% since 2016. 59.4% of households own their home, 57.1% of homes are single-detached houses, and after English the languages heard most at home are Arabic (0.4%) and Mandarin (0.3%).

People
83,651
Households
35,977
Since 2016
+3.2%
Area codes
705249

01Clients

Owners and renters, in Peterborough.

Every household is a future buyer, seller or both. Here is how Peterborough's 35,977 households live today.

59.4%own their home

40.6%rent

Median household income, 2020
CA$71,500
People in Peterborough
83,651

02Homes

The homes you will list and show.

Single-detached houses make up 57.1% of occupied homes in Peterborough, then apartments under 5 storeys at 17.8%.

  • 57.1%Single-detached houses
  • 17.8%Apartments under 5 storeys
  • 8.4%Row houses
  • 7.2%Flats in a duplex
  • 7.2%Apartments, 5 storeys or more
  • 2.2%Semi-detached houses

03Languages

The languages your callers speak.

English at home
95.3%
French at home
0.3%
Other languages
3.2%

ORBIT speaks 100+ languages on calls. It starts in the language you set and switches to the caller's language once they speak a full sentence in it.

Most spoken at home after English and French

  1. Arabic0.4%305 people
  2. Mandarin0.3%210 people
  3. Gujarati0.2%165 people
  4. Hindi0.2%165 people
  5. Korean0.2%165 people
  6. Spanish0.2%145 people
  7. Vietnamese0.1%120 people
  8. Punjabi0.1%120 people

04What it means

Four numbers that shape your week in Peterborough.

  • 54

    languages are spoken most often at home here.

    95.3% of people speak English at home, so most calls start in English. When a caller does not, ORBIT switches to their language once they speak a full sentence in it.

    Serving clients in their language

  • 40.6%

    of households rent.

    Today's renters are the first-time buyers of the next few years. Keep each one in a follow-up plan, so the call comes to you when they are ready.

    Nurture leads until they are ready

  • 25%

    of homes are in apartment buildings.

    Buyers compare many similar units side by side. Give every listing its own page with photos, details and a booking calendar, so it stands on its own.

    A page for every listing

  • +3.2%

    more people than in 2016.

    Steady growth means new families arrive while long-time owners move up or down. A CRM that remembers every conversation keeps both groups close.

    The CRM that fills itself

One plan. All of it.

Everything you get with Tanero from CA$349 a month.

Your AI team

  • ORBIT, your AI partner, in your dashboard on your laptop or phone
  • Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
  • Approval mode by default, with an Action Center for anything that needs your OK
  • AI Employees that each own a job: three on Pro, five on Ultra

Calls and messages

  • Calls answered day and night in 100+ languages, put through to you when asked
  • ORBIT places calls for you: call-backs, confirmations and whole lists
  • A dedicated local business number and a dialer in your browser
  • Every call recorded, transcribed and summarized on the client's record
  • Two-way texting that qualifies new leads
  • Email written and sent from your own Gmail or Outlook

Clients and deals

  • A private CRM that fills itself from every call, text, email and form
  • A pipeline from New to Closed Won, with commissions to collect
  • Notes, tasks, documents and contracts on each client
  • Instant Match with live MLS® listings
  • Feeds: every client's whole story in one post

Website and marketing

  • Your own website with listing search, home value, calculators and visitor chat
  • Your own domain, connected to your website
  • Property pages with a short link and a viewing request
  • Posts to Instagram, Facebook and LinkedIn, now or scheduled
  • Flyers designed by ORBIT on request
  • A calendar that books inside your own rules
  • Setup fee: None
  • Month to month
  • Live in under 5 minutes
  • Prices in Canadian dollars

05Questions

Peterborough, in short.

Nearby in Central and Northern Ontario

How big is the market for a realtor in Peterborough?

Peterborough had 35,977 households and 83,651 people in 2021, up 3.2% from 81,032 in 2016. 59.4% of households own their home, so about 21,370 owner households are the sellers a realtor here works.

Which area codes will a realtor in Peterborough see on calls?

Callers from Peterborough use area codes 705 and 249. Every Tanero plan includes a dedicated local business number, answered by ORBIT day and night.

Should a realtor in Peterborough focus on sellers or first-time buyers?

Both, in proportion: 59.4% of households own their home and 40.6% rent. Owners are tomorrow's listings and renters tomorrow's first-time buyers, so keep both in your CRM with a follow-up plan.

Which languages should a realtor in Peterborough be ready for?

95.3% of people speak English most often at home. The most common other languages are Arabic (0.4%), Mandarin (0.3%), Gujarati (0.2%). In all, 54 languages are spoken most often at home, which is why ORBIT answers calls in 100+ languages.

Can ORBIT answer calls from Peterborough clients in their own language?

Yes. ORBIT speaks 100+ languages on calls. It starts in the call language you set and switches to the caller's language once they speak a full sentence in it, then qualifies the caller and books the appointment.

Sources: Statistics Canada, 2021 Census of Population, Census Profile for Peterborough (census subdivision), adapted under the Statistics Canada Open Licence; this does not constitute an endorsement by Statistics Canada. Area codes: Canadian Numbering Administrator. Language shares are for the language spoken most often at home, single responses.

Your clients in Peterborough call at all hours.

Watch ORBIT answer a call, qualify the caller and book the showing, on real screens.

Watch the demo [email protected]