Eastern Ontario · 2021 census

Selling real estate in Pembroke: who your clients are.

For a realtor working in Pembroke: 6,542 households and 14,364 people in 2021, up 3.5% since 2016. 57.8% of households own their home, 57.8% of homes are single-detached houses, and after English the languages heard most at home are Cantonese (0.1%) and Greek (0.1%).

People
14,364
Households
6,542
Since 2016
+3.5%
Area codes
613343

01Clients

Owners and renters, in Pembroke.

Every household is a future buyer, seller or both. Here is how Pembroke's 6,542 households live today.

57.8%own their home

42.2%rent

Median household income, 2020
CA$63,200
People in Pembroke
14,364

02Homes

The homes you will list and show.

Single-detached houses make up 57.8% of occupied homes in Pembroke, then apartments under 5 storeys at 25.8%.

  • 57.8%Single-detached houses
  • 25.8%Apartments under 5 storeys
  • 7.8%Semi-detached houses
  • 4.6%Row houses
  • 3.5%Flats in a duplex
  • 0%Apartments, 5 storeys or more

03Languages

The languages your callers speak.

English at home
95.8%
French at home
1.9%
Other languages
1%

ORBIT speaks 100+ languages on calls. It starts in the language you set and switches to the caller's language once they speak a full sentence in it.

Most spoken at home after English and French

  1. Cantonese0.1%20 people
  2. Greek0.1%15 people
  3. Mandarin0.1%15 people
  4. Vietnamese0.1%10 people
  5. Tagalog0.1%10 people
  6. German0.1%10 people
  7. Gujarati0.1%10 people
  8. Spanish0.1%10 people

04What it means

Four numbers that shape your week in Pembroke.

  • 15

    languages are spoken most often at home here.

    95.8% of people speak English at home, so most calls start in English. When a caller does not, ORBIT switches to their language once they speak a full sentence in it.

    Serving clients in their language

  • 42.2%

    of households rent.

    Today's renters are the first-time buyers of the next few years. Keep each one in a follow-up plan, so the call comes to you when they are ready.

    Nurture leads until they are ready

  • 25.8%

    of homes are in apartment buildings.

    Buyers compare many similar units side by side. Give every listing its own page with photos, details and a booking calendar, so it stands on its own.

    A page for every listing

  • +3.5%

    more people than in 2016.

    Steady growth means new families arrive while long-time owners move up or down. A CRM that remembers every conversation keeps both groups close.

    The CRM that fills itself

One plan. All of it.

Everything you get with Tanero from CA$349 a month.

Your AI team

  • ORBIT, your AI partner, in your dashboard on your laptop or phone
  • Scheduled jobs: a morning briefing, a weekly review, follow-ups on your schedule
  • Approval mode by default, with an Action Center for anything that needs your OK
  • AI Employees that each own a job: three on Pro, five on Ultra

Calls and messages

  • Calls answered day and night in 100+ languages, put through to you when asked
  • ORBIT places calls for you: call-backs, confirmations and whole lists
  • A dedicated local business number and a dialer in your browser
  • Every call recorded, transcribed and summarized on the client's record
  • Two-way texting that qualifies new leads
  • Email written and sent from your own Gmail or Outlook

Clients and deals

  • A private CRM that fills itself from every call, text, email and form
  • A pipeline from New to Closed Won, with commissions to collect
  • Notes, tasks, documents and contracts on each client
  • Instant Match with live MLS® listings
  • Feeds: every client's whole story in one post

Website and marketing

  • Your own website with listing search, home value, calculators and visitor chat
  • Your own domain, connected to your website
  • Property pages with a short link and a viewing request
  • Posts to Instagram, Facebook and LinkedIn, now or scheduled
  • Flyers designed by ORBIT on request
  • A calendar that books inside your own rules
  • Setup fee: None
  • Month to month
  • Live in under 5 minutes
  • Prices in Canadian dollars

05Questions

Pembroke, in short.

Nearby in Eastern Ontario

How big is the market for a realtor in Pembroke?

Pembroke had 6,542 households and 14,364 people in 2021, up 3.5% from 13,882 in 2016. 57.8% of households own their home, so about 3,780 owner households are the sellers a realtor here works.

Which area codes will a realtor in Pembroke see on calls?

Callers from Pembroke use area codes 613 and 343. Every Tanero plan includes a dedicated local business number, answered by ORBIT day and night.

Should a realtor in Pembroke focus on sellers or first-time buyers?

Both, in proportion: 57.8% of households own their home and 42.2% rent. Owners are tomorrow's listings and renters tomorrow's first-time buyers, so keep both in your CRM with a follow-up plan.

Which languages should a realtor in Pembroke be ready for?

95.8% of people speak English most often at home and 1.9% speak French. The most common other languages are Cantonese (0.1%), Greek (0.1%), Mandarin (0.1%). In all, 15 languages are spoken most often at home, which is why ORBIT answers calls in 100+ languages.

Can ORBIT answer calls from Pembroke clients in their own language?

Yes. ORBIT speaks 100+ languages on calls. It starts in the call language you set and switches to the caller's language once they speak a full sentence in it, then qualifies the caller and books the appointment.

Sources: Statistics Canada, 2021 Census of Population, Census Profile for Pembroke (census subdivision), adapted under the Statistics Canada Open Licence; this does not constitute an endorsement by Statistics Canada. Area codes: Canadian Numbering Administrator. Language shares are for the language spoken most often at home, single responses.

Your clients in Pembroke call at all hours.

Watch ORBIT answer a call, qualify the caller and book the showing, on real screens.

Watch the demo [email protected]